The Guardian UK writes about ESPN's latest mobile product: a service that pings users with video a few moments after every Premier League goal.

More on ESPN's mobile efforts:

• ESPN local-based iPhone apps now available in Apple’s iTunes App Store
• ESPN World Cup coverage tops 20M mobile web visits
• ESPN Mobile: Slam Dunk in 2009
• ESPN mobile site gets more page views than its PC site
  • Excerpt: "According to the stats, on a particular day, mobile ESPN had 4.9 million visitors while its PC counterpart only managed to get 4.5 million visitors. Also, ESPN boasts of an enormous growth of over 200% every year for the past four years for its mobile website."