In response to Q1 from Wednesday's #wjchat on mobile journalism:

How can news orgs get ahead of the tech curve with mobile & not drag their feet as many did w/ Web?

My answer? Treat mobile as an equal and unique channel.

Do not put the web first. That's what went wrong with print.

Newspapers started adding websites and just ignored them. The newspaper editors designing the websites did not use the web on a regular basis and were still stuck in print-first thinking.

The same thing is happening with mobile. Various forecasts look at mobile's growth:

• Forecast: Mobile Web Access To Surpass PCs In 2013 By More Than 100 Million
• Mobile Explosion will Surpass Desktop: Morgan Stanley
• Google sees mobile ad rates passing PC rates

Remember when people ignored the web? How some people clung to newspapers shouting "No!" and a few people said "Yes!" and started preparing?

Morgan Stanley’s Mary Meeker, was one of the analysts who predicted the original Internet boom. Her report says that "the mobile Internet is ramping faster than desktop Internet did."

My point? Stop just reading about mobile and making a product here or there. Build a strategy for your newsroom. Start innovating. And, if you want, join this Posterous - any one can join - just send me your e-mail in the comments or to sonyanews at gmail.com or @sonyanews.

Mojos Unite!