CNN and TBD are great examples of mobile marketing
Creating great mobile products for your audiences means nothing if the message never gets out.
Here are two great examples of mobile marketing. There are many, many more so please add comments or join this blog and write about your favorite examples.
This new local site recently launched by Allbritton Communications. Not only is the website a big step into local content the mobile page is quite promising (though the products are not available yet).
The link above goes to the mobile page which is easy to understand and well-designed.
CNN does a great job all-around on marketing all of its channels. The mobile page is clean and very well-designed. The site is not just a flat page with photos and text, but it instantly plays what the features are like to use. Not videos that users play and wait for a download - but instant interaction. While it would be nice for CNN to go beyond iPhone in its page, the approach of straight-forward feature explanation is great.
