How to better serve mobile news audiences

The needs and wants of mobile audiences (feature phones and smart phones) are different from those audiences who accesss our desktop site.

Here are the "8 unique mobile qualities" shared by Jason Grigsby.

  1. Personal. 63% do not share phone
  2. Permanently carried. 50% of people in the U.S. admit to sleeping with phone
  3. Always on
  4. Built-in payment channel
  5. Creative impulse
  6. Accurate measurement
  7. Social context
  8. Augmented reality

Based on that, and research on the Register's mobile audiences, here's a list of what YOU can do NOW to provide different and better content for mobile audiences.

  • When writing breaking news, first publish a headline and a sentence and THEN continue updating as we get more details. Do not only do updates from your regular sources. Include updates based on things your audience is saying that you can quickly fact-check. Put yourself in your reader's shoes and think about where they might be and what they might be.
  • Think beyond 9-5 M-F. Early mornings, nights and weekends used to be the low-traffic times for our audiences but those are the top times for mobile audiences.
  • Include more than just the regular text and links. If you link to a site with important information, check to see if the link works on mobile devices - and if not, if there is a different link you should add for just your mobile users. Don't just mention areas, mention the exit on the freeway or the block number or the closest big intersection. Include phone numbers so readers can touch to call a business or resource that you mention.
  • Do not hold new news at night or on weekends. Publish content when most relevant. Ask your desktop web editor to rerun last night's or last weekend's news on the homepage.
  • Build niche text alert streams. Remember to send them. Remember to tell your audience to subscribe.
  • Gather more content by using your smartphone: photos, videos, audio.
  • File quick updates from the field in breaking news situations (photos, story updates, quick-videos, quick-audio). For editors: Help your direct reports or colleagues on the desk-end by weaving together these updates and publishing.
  • Pay attention to your total digital traffic - not just your desktop web traffic. This will be the best, simple view of your overall traffic across all channels.
  • Turn on news and social alerts on your phone so you can be more in touch with your audience and your beat.
  • Add five super-related links on every story you write. These will go to all of our products.
  • Use your company's mobile products. Provide feedback. Tell your audience about our products.
  • Use other mobile products. Think of ideas for your company's mobile products.
  • When creating a new xxxx or changing xxxx make sure you talk with your mobile manager so the new content, design, workflow, change can work on mobile devices.

Suggested Android apps for journalists

Here's a list of suggested Android apps for journalists. This list is just the beginning. Please add other apps in the comments section or check out the database built by several people of apps for journalists.

How to download an app? Open the "Android Market" app. Touch on the search icon in the top right corner. Type the name of the app. Touch install and then approve any permissions. The phone will notify you at the top of the screen when the app has been downloaded. Downloaded apps go in the app tray, accessed by touching the icon in the middle, bottom of your screen.

Evernote

With Evernote you can add text, photos and audio directly to the mobile app and access it from other mobile devices, the web or the desktop application. Save notes to specified notebooks for great organization and add as many tags as you like. Includes option to geotag all notes and see them on a map. Incredibly useful.

WordPress

Allows for remote reporting and posting to your WordPress blog.

Twitter

A simple, easy-to-use Twitter app. Make sure to add the widget to your homescreen.

Facebook

A great way for staying connecting at all times.

Fancy Widgets

Add a beautiful clock to your homescreen that displays the time, date and weather. If you're like me and love customizing pay the small cost for Fancy Widgets Pro that lets you customize the skin of the widget.

LastPass

Have files or apps you can only access or use from your desktop computer? That's no problem with LogMeIn. Install the desktop app and mobile app and rock your computer from any location. Premium costs $12 a year.

Dropbox

Make sure to add this to your desktop and phone for the best use. Creates a folder on your desktop. Add files to the folder and they'll be accessible on your phone.

Wunderlist

A simple, syncing and free app for making to-do lists. I like it best for making lists for any practice. Also has a free website that syncs with the app - so you can make the list on your computer and access it on your phone.

Google Voice

Create one phone number and have it ring your desk phone and your mobile phone. Get voicemails transcribed and emailed to you.

Hootsuite

If you use Hootsuite for socializing make sure you also have the app. Includes notifications for mentions by default - perhaps its best feature.

Pandora

Listen to the music you like and other related music for free.

Androidify

Very silly, but fun. Create a little Android icon of yourself - or of family members and colleagues.

Bump

Trade content and contact information by literally bumping phones with another person. Sure, you could send an email but this is so much more cool.

Firefox

Tired of the basic built-in web browser? There are several options, but my favorite is Firefox. Another possibility is Dolphin Mini.

CNN

Great up-to-the-minute news and video and it includes push notifications for breaking news.

Fruit Ninja

Playing a game can reduce stress. In this one, you'll slice fruit with a sword.

QuickOffice

For those Microsoft Office fans who can't get enough of Word, Excel or PowerPoint. Create or open files and then email them back to yourself - or store them in your Dropbox.

Qik or Ustream Broadcaster

Two options for broadcasting live from your phone. Great for covering breaking news situations in the field.

Reader

Several apps sync with your Google Reader account, but the Google-made app is the fastest.

ReadItLater

Want to read something on your computer later? Install the Firefox ReadItLater plugin and download this app to quickly bookmark and then later read web content.

SiteCatalyst

Addicted to Omniture? Now you can browse it on the go. Works off of your available dashboards - so create a nice dashboard on the computer and you can access it at any time.

Sype

Skype with other people - making phone or video calls via the web connection.

Yelp

Hungry after your late-night council meeting? Find good food open now with the Yelp app.

Suggestions from other people on the main database.

Scanner Radio

More than 2,300 live police and fire scanners and weather radios from around the world. According to the developer, “You could have the app alert you when any scanner in the directory has more than 500 listeners, or, you could have it alert you when scanners you choose (such as those in your area) have more than, say, 50 listeners.”

TapeMachine

A graphical sound editor and recorder for Android smartphones.

Qik

An excellent way to broadcast live from breaking news, very fast. New features are added frequently and the quality of the video continues to improve. But a word of warning: Be sure to keep an eye on your battery life! Qik drains batteries very fast.

Photoshop Express

As the quality of the cameras on Android phones continues to improve (the new DROID X has an 8 megapixel camera), it’s essential to have access to photo editing software on the go. Photoshop Express for Android lets you crop, tone and add a few fun filters and borders to your pictures. While it’s no substitute for Photoshop CS5, Photoshop Express is a great tool to use before sharing your mobile picture on your blog or Twitter.

VoiceTask

Forget your voice recorder at home? No worries, because VoiceTask is a free and easy-to-use voice recording app. VoiceTask users can enter their e-mail address in the app’s settings page and receive an e-mailed MP3 recording. Remember, the recordings will sound like a phone conversation, since you’re using the microphone from a phone. But for casual, transcription purposes, VoiceTask definitely will work well.

Dragon Dictation

This is a voice recognition application that will capture what you speak in text. The text can thence emailed or copied into another application. It’s a fast way to write a story while on the move.

Foursquare

This social location app (recently adopted by the Wall Street Journal) is a way to share location information and short messages to Foursquare, Twitter, and Facebook friends when you arrive to the scene.

Student covers crisis reporting discussion via iPhone

Crisis reporting captures real-time disasters and produces uncut footage and information as news happens. Student reporters Grace Muller and Melissa Quijada live blogged the session in real time. Using an iPhone4, Lauren Santa Cruz covered the session as a visual reporter would cover a disaster, shaky video and all. These techniques emulate how journalists would report amid international disaster and chaos. The top of this post shows their coverage. The students analyze the results HERE.

Learn about mobile journalism from students

Let's teach some old dogs new tricks by following these tips and examples discussed by students.

Staci Baird's class set out to use smartphones for the bulk of their reporting. See what tips they offer after the course.

William Celis' USC class is going full iPad in mobile reporting and production. Follow Celis on Twitter or read the class blog.

Ideas for using smartphones to report news

Here is a pretty cool Google Docs slideshow on using smartphones to report by Tiffany Campbell, producer, lead for web enterprise, seattletimes.com.
Some highlights from the slideshow:

  • Slide 12: An iPhone photo was used for A1 by the Milwaukee-Wisconsin Journal Sentinel
  • Slides 24-32: Livestreaming via smartphone
  • Slides 35-37: Using Posterous for mobile blogging
  • Slides 39-41: Mobile mapping
  • Slides 46-59: Mobile apps for journalists (I'm sure Ian will like seeing Google Voice on Slide 59)
  • Slide 60: Downsides to mobile reporting
  • Slide 61-62: If you cannot read the whole slideshow - be sure to check out these two summary slides
  • Slide 64, 67-70: Tiffany shows great tripods for smartphones - I'm gonna try to get one of these for our newsroom right away!
  • Slide 65-66: Super-helpful battery pack list