This story talks about the News Tribune's rise in smartphone audience.
The story includes this bit of great information for mobile news development:
A report this year by the Pew Center for Excellence in Journalism found a similar trend nationwide. In the center’s survey, 26 percent of American adults said they get some form of news via their cell phone, and the center expects that percentage to grow. Of those so-called “on-the-go” news consumers:
• 72 percent check weather reports
• 68 percent get news and current events information
• 44 percent check sports scores
• 35 percent check traffic information
• 32 percent get financial information
The Pew Center said the typical on-the-go news consumer is a white male, 34, who has graduated from college and is employed full time. They are more likely than other cell phone users to send a text message, take pictures with their phones and instant-message. They use Facebook and Twitter at significantly higher rates than other Internet users.
On-the-go news consumers are more likely than other adults to read the print version of a newspaper and slightly less likely to watch local television news. Almost half also are “news participators,” the survey found. That means they contribute stories, comments or pictures, and share stories with their social networks.
